Series A · DevTools
From founder-led to first sales team
Designed the pricing, hired the first three reps, and built the playbook that took ARR from $1.2M to $4.6M in twelve months.
Independent Go-to-Market Advisory
Go to market
like you mean it.
An independent practice helping founders and revenue leaders sharpen positioning, rebuild pipeline, and turn a fuzzy plan into a sales motion that actually moves.
Trusted by founders at over 60 B2B companies, from seed through Series C.
15+
Founders advised
$50M+
Pipeline influenced
11 yrs
Independent practice
4.9 / 5
Client NPS
What we do
A focused practice across the full go-to-market motion.
Positioning & Messaging
Clarify who you're for, what you sell, and why it matters, in language buyers actually use.
- Category narrative
- ICP & buyer research
- Messaging architecture
Sales Motion Design
Build the repeatable path from first conversation to closed deal. Pricing, pipeline, playbooks.
- Pricing & packaging
- Pipeline diagnostics
- Sales playbooks
Fractional GTM Leadership
Operate inside the team as an extension of the founder, for a quarter, two, or three.
- Interim Head of GTM
- First-rep hire profile
- Forecast & ops
Approach
Short engagements. Real artifacts. Honest answers.
The work is independent by design. No agency overhead, no junior team behind the scenes. One senior operator on the inside of your team for as long as it takes.
- 01
Diagnose
Two weeks inside the data, the deals, and the team. You get a written read of what's actually broken.
- 02
Design
We build the artifact together — positioning brief, pricing model, pipeline, playbook, hire profile.
- 03
Deploy
We sit with the team as it lands: enablement, dry runs, the first reps, the first deals.
- 04
Hand off
Documented, owned by your team, and durable after we're gone. No retainer required.
"Widepath rewrote our go-to-market in a quarter. We closed three of our four largest deals the quarter after."
CEO, Series B Vertical SaaS
In their words
What founders and revenue leaders say after the engagement.
“The clearest read on our pipeline we've ever had. Six weeks in, we'd killed two segments and doubled down on the one that actually pays.”
Selected work
A few engagements, in brief.
Series B · Vertical SaaS
Repositioning into the enterprise
Rewrote the category story, retooled the sales motion, and closed three of the four largest deals in company history the next quarter.
Seed · Fintech
Finding the wedge
Killed two segments, doubled down on the one with clear willingness to pay. Cut sales cycle from 94 days to 38.
Common questions
What to expect.
- How long is a typical engagement?
- Most run six to twelve weeks. Fractional leadership engagements run a quarter or two, occasionally three.
- What stage of company do you work with?
- Mostly post-product, pre-scale B2B, seed through Series C. The pattern: there's a real product, real customers, and the next chapter requires a sharper go-to-market motion.
- Do you replace our sales or marketing team?
- No. The work is to make the team you have (or are about to hire) materially more effective. Everything we build is meant to be owned and run by your team after the engagement.
- How do you price?
- Fixed-fee for scoped engagements, monthly retainer for fractional leadership. Sent in plain language after the first conversation, no procurement gymnastics.
Have something to figure out?
The best first step is a thirty-minute conversation. No pitch, no obligation. Just a frank look at what you're working on and whether this is the right help.